Build the campaign
Work through your offer, ad creative, copy, campaign settings and lead-form questions.
FOR BUSINESS OWNERS. FOR AGENTS. FOR TEAMS.
Your business.
Your campaign.
Your next client.
A clear offer. Creative that earns a closer look. A lead form that starts the right conversation.
Built together in your own Meta account.
Your accountYour lead formGuided training
Agents we’ve helped have been part of
WolfpackFinancial
Grand CapitalFinancial
The PlaybookAgencyIndividual agent work. Agency names identify those agents’ affiliations.
THE OFFER, CLEARLY
One campaign.
Built together.
GUIDED CAMPAIGN SETUPONE-TIME
$749Built with you.
Leads exclusive to you.
1 focused campaign1–2 hr working session
In your own Meta account. Ad spend is separate.
Learn to run it
Walk through your budget, lead access and the campaign controls you will use after the session.
Own the next step
The campaign lives in your account. Your team responds to inquiries and tracks appointments and sales.
Ad spend is separate. Extra campaigns, ongoing management, CRM integrations and automated follow-up need a separate agreed scope.
ONE CLEAR OFFER. THE RIGHT CONVERSATION.
Big goals.
A campaign to match.
For the agent building a personal pipeline, the owner supporting a team, and the local business ready to be seen.
Choose your focus
Swipe to explore your options
WHO ARE WE BUILDING FOR?
Your next move, on your terms.
One focused campaign inside your own account, with a walkthrough so you can take over confidently.
SEE THE PLAN BEHIND THE CAMPAIGN
Different businesses.
Make the numbers yours.
Choose an example, adjust the budget and see how it adds up. These are planning assumptions, not promised results.
AN ILLUSTRATIVE BUSINESS ROUTINE
A clear coverage conversation.
An illustrative 20-hour week for a licensed agent building a personal pipeline alongside other responsibilities.
See how a budget adds up.
Illustrative life insurance lead range: $4–$15.
Total ad spend$600
Modeled leads75
$600 ad spend + $749 one-time setup = $1,349 planned starting outlay.
Modeled leads = ad spend ÷ assumed cost per lead, rounded down. A lead is an inquiry, not a booked appointment or sale. Costs and results vary; actual sales may be zero. Other business expenses are excluded.
Explore life insurance campaign optionsWhat could remain after your deals?
Use collected commission, not premium or coverage amounts.
Deals paid during your selected planning period. Enter any count below.
For a later period, exclude setup only if it has already been paid.
Cash received$1,200
Direct costs & refunds$100
Advertising + setup$1,349
Campaign contribution−$249
Fictional inputs, not client results or expected earnings. Paid sales are entered separately from modeled inquiries. Results precede overhead, taxes and reserves. Costs can exceed receipts; funding may occur after the advertising period.
START WITH A CONVERSATION
A strategy for your business.
Bring your offer, service area and starting budget. THP will help identify a practical campaign direction and explain what setup would involve.
Shape the offer
Choose the service and message your campaign will focus on.
Plan the conversation
Decide which lead-form questions help your team follow up.
Set the starting budget
Talk through a test budget, your capacity and the next step.
Free strategy call Business-specific direction. No purchase required.
Prepare your call
No purchase required for the strategy call. Setup is a separate $749 service.
FROM CHOICE TO CAMPAIGN
Simple to start.
Built together.
Choose. Then pay.
Select your campaign and pay the $749 one-time setup through Stripe. Your ad budget is separate.
Pick your date.
After payment, open the booking page and choose your available session on Calendly.
Already paid? Book your sessionBuild in 1–2 hours.
We work through your creative, copy, campaign and lead form in a guided online session.
YOUR LEAD TYPE. YOUR BUDGET.
A clearer picture
of your next campaign.
Changing this also selects your campaign above.
Illustrative ad cost per lead
Model collected revenue and costs below.
Try a budget
Try a close-rate scenario
These are what-if scenarios, not expected conversion rates.
Your planned starting budget
Set up this campaign · $749Pay for setup, then book your 1–2 hour session. Ad spend is separate.
THE WORK BEHIND THE BRAND
Campaign experience.
Across different markets.
Project summaries provided by THP’s founder. These are not customer quotations or independently verified results.
Veterans & IUL
Campaign work for Alex Cobb, an agent affiliated with Grand Capital, focused on veteran life insurance and indexed universal life.
Alex Cobb · Grand CapitalFamilies on the move
Work described by THP with Hamid at The Playbook, across veteran and trucker life insurance campaigns.
Hamid · The PlaybookMake the new house feel finished.
Window-covering campaign work for Alex Lopez, with a focus on new developments and homeowners planning blinds and shutters.
Alex Lopez · Blinds & shuttersTwo protection conversations
IUL and final expense campaign work for David L., an agent affiliated with Wolfpack.
David L. · WolfpackA longer-term plan
THP describes work with Joseph A. at Simplicity across annuity, long-term care and term insurance offers.
Joseph A. · SimplicityKnow what happens next.
Am I buying leads or an ad setup?
You’re buying one guided campaign setup for $749. Lead-cost ranges describe example advertising costs, not a price for a guaranteed lead package. Ad spend is paid separately to Meta.
What happens on the free strategy call?
THP reviews your offer, service area and starting budget, then discusses a campaign direction and the next steps. There is no required setup purchase. Creative production and campaign setup are part of the separate $749 paid service.
Does THP manage the campaign every month?
The $749 service covers one campaign setup in one Meta account and a guided session. Ongoing management, additional platforms, CRM integrations and automated follow-up require a separate agreed scope.
What happens after the working session?
The session includes a walkthrough so you can operate the campaign. Ongoing optimization, additional creative rounds and CRM work are separate services. Confirm any additional support, revision scope, cancellation and rescheduling terms with THP before paying.
What should I bring to the session?
Your offer, logo, service area, a business privacy-policy URL and access to your Meta ad account and Facebook Page. Keep your passwords private. We’ll work through the setup together.
Can this work for my agency?
Yes, we can build around a campaign your agency wants to run. The $749 setup covers one campaign in one account. Multi-agent lead distribution, CRM integrations and ongoing management need a separate scope.
What happens after payment?
Use the booking page to select a time on Calendly. Enter the same email you used for Stripe. A session takes 1–2 hours. THP matches bookings to completed payments.
Are sales guaranteed?
No. A lead is a person expressing interest, not a promised appointment or sale. Offer quality, follow-up, licensing, product fit and sales skill affect outcomes. Ask THP about scope, cancellation and rescheduling before checkout.
ANAHEIM, CALIFORNIA
MEET THE FOUNDER
Experience behind
every conversation.
Victor Daniel Pena
Victor Daniel Pena founded Target High Profit to connect clear marketing with the work that happens after a lead arrives.
THP brings campaign creative, lead forms and guided setup together. The goal is to help business owners start useful conversations, understand their campaign and take the next step with a clear plan.
Let’s build your campaignBUSINESS RECORDS, MADE SIMPLE
Your setup.
Your receipt.
Ready for your records.
Stripe creates a receipt after a successful payment. Keep a copy with your business records so your campaign setup is easy to account for.
Need a receipt copy? Contact THPA CLEAR RECORD OF YOUR PURCHASE
- Pay securely through Stripe.Use the email you want associated with your purchase.
- Keep your payment receipt.Save the final Stripe receipt showing the payment date, amount and service purchased.
- Share it with your tax preparer.Advertising and setup costs may qualify as business expenses when the applicable rules are met.
A receipt documents payment. It does not guarantee a deduction. Your tax preparer can confirm the treatment for your business.